Disney Japan is embracing the darker side of its stories this Halloween with “Power Word Villains”, a new campaign celebrating the wit and charisma of Disney’s most infamous villains. From Maleficent and Ursula to Cruella and Jafar, their sharp words and confidence take the spotlight in a range of stylish new merchandise, giveaways, and themed displays across Japan.
Starting September 23, 2025, fans can discover a lineup of villain-inspired items in stores and online, along with a social media campaign offering exclusive prizes.
Villainous Merchandise
The “Power Word Villains” range includes everything from fashion and lifestyle goods to sweets that capture each villain’s unique flair. The below items will be sold in the Villains special sections on Rakuten Ichiba and Amazon, as well as at pop-up stores including Disney the Market 2025 at JR Kyoto Isetan, Small Planet Satellite shops in Akihabara, Ginza, and Sapporo, and Disney Fantasy Shop by Belle Maison locations at Tokyo Station and Kamata.
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Exclusive Fan Giveaway and Photo Spots
The first 4,500 customers who purchase Villains merchandise at participating stores will receive a limited edition fan, available while supplies last. Shoppers spending ¥3,000 or more (tax included) on villain items are eligible to receive one of seven designs.
To add to the fun, themed photo spots inspired by Disney Villains will appear at select locations, including Kyoto Isetan, Small Planet Satellite Ginza, and Hattendo’s main store in Hiroshima.
“Power Word Villains” Social Media Campaign
From October 17 to October 31, 2025, fans can join the Follow & Repost campaign on X (formerly Twitter) for a chance to win an exclusive hoodie featuring the campaign’s key visual, “Make Way for the Wicked.”
To enter, simply follow the official Disney Shopping account (@disney_shopping) and repost the campaign announcement post. Ten lucky winners will receive this limited-edition hoodie, which is not available for sale. Winners will be notified in December.
All images © Disney
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