Disney Store Japan Pride 2021 Collection Merchandise


To celebrate Pride 2021, the Disney Stores in Japan are offering “The Walt Disney Company’s Pride Collection.” A fun line of merchandise featuring Mickey and Minnie in rainbow colours! These items came out earlier this month and should be available for the next while.

This is the first line of merchandise, that I’ve seen, offered in Japan at the Disney Stores that specifically mention Pride and donations to organizations that support LGBTQ+ communities. This is a step in the right direction for showing support and raising awareness for the LGBTQ+ community within Japan, where same-sex marriage is not legal. As a member of the LGBTQ+ community, these are issues that are near and dear to me.

“In commemoration of Pride Month 2021 and ‘The Walt Disney Company’s Pride Collection,’ Disney is making donations to organizations around the world to support the LGBTQ+ community as an ongoing effort.”

The Walt Disney Company donates to LGBTQ+ communities around the world and is donating to “Nijiiro Diversity” (認定NPO法人虹色ダイバーシティ), which is a nonprofit organization (NPO) that is helping fight for the rights of the LGBTQ+ community within Japan. The word “Nijiiro” means “rainbow” in Japanese 🌈!

If you’d like to donate to Nijiiro Diversity, you can do it directly through their website! This is not a sponsored post.

OK, let’s get to the merchandise shall we?

Pride 2021 Disney Store Japan Merchandise

Here’s a look at the merchandise close up. What’s not pictured is the Minnie Mouse plush, as it was out by the time I got there. There’s also a rainbow key, that also wasn’t available in the store.

Pro tip: Convert Japanese Yen prices into US dollars by dropping the last two digits in the price in yen. That’s roughly how much it is in US dollars (give or take a few dollars). Example: ¥2,000 (or sometimes written 2,000円) is about US$20.

You can see more photos directly on the Disney Store Japan website. Note that Disney Store Japan doesn’t ship internationally. See our merchandise page for recommendations on how to buy these items from outside Japan.

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2 Comments

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  1. wwwdrich

    It looks like the new 5th key of Inclusion has made it to Japan! Unfortunately, while it is nice, none of that merchandise really screams “buy me” to me. This is one of the few times that the US merchandise is actually better than what is available there. Ironically, the shirts we wear in June that have gotten the most comments are the “Happy as a rainbow” t-shirts that we purchased in Tokyo a few years ago. I was hoping to see more items like that for Pride.

    But it’s a huge step forward!

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