Disney’s biggest department store shopping event is back, bringing a galaxy of Disney star-themed items to Ginza Mitsukoshi. With over 4,000 products including limited edition releases, this year’s Disney THE MARKET theme, “Stars,” highlights beloved Disney characters who have shone across generations.
Disney THE MARKET 2026 will take place at the New Building 7th Floor Event Hall of Ginza Mitsukoshi from 25 February to 16 March.
Ginza Exclusive Goods
Guests attending Disney The Market will have the opportunity to pick up Ginza-exclusive goods, including a keychain, tote bag and tenugui. Purchase limits of one per person for these goods.
Event-Limited Star Collection
The new “Star” series starring Mickey Mouse and Minnie Mouse is front and centre with a celestial twist. Highlights include drawstring tote bags and pouches, mirrors, scarfs and collectible acrylic keychains.
Other Event Items
Fans of Zootopia can grab plush toy bags inspired by Judy Hopps and Nick Wilde for ¥5,500 each. The popular Disney SERIES CREATED by MUS range returns with statement jackets featuring Mickey and Minnie, alongside a surprising throwback: Hannah Montana T-shirts!
The Disney sweets are always popular, and this year features the Disney Sweets Collection by Tokyo Banana. The Starlight Serenade Chocolate Sandwich “I Found It” comes in a 10-piece box for ¥1,399.
Daily Novelties and Limited Freebies
Spend 3,000 yen or more and you can pick up a Disney THE MARKET 2026 Limited Edition Double-Layer Card. Up to 500 are distributed each day, with a limit of five per transaction. Designs are random.
On select weekdays in March, the first 100 guests who spend 3,000 yen or more will also receive a Mitsukoshi Isetan Limited Daily Sticker. As always with these campaigns, once they’re gone, they’re gone.
Event Details
Location: Ginza Mitsukoshi New Building 7th Floor Event Hall
Dates: 25 February to 16 March
Final Day: Closes at 6pm
Official Site: https://www.mistore.jp/s/seamless/event/ginza_e/disney_51
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