Mary Quant Celebrates 70 Years with Alice in Wonderland Design Collection

October 27, 2025 - By Explorer AJ

Step into the whimsical world of Alice in Wonderland with Mary Quant’s latest collection, blending fashion and cosmetics in playful, story-inspired designs. From statement dresses to quirky accessories and magical makeup, the lineup captures the charm and imagination of Walt Disney’s quirky take on Lewis Carroll’s beloved tale.

The collection features Mary Quant’s signature playful designs applied to iconic characters from the story. Highlights include a full-print dress adorned with Alice motifs, a range of comfortable sweaters, and Cheshire cat plush bags and pouches featuring the mischievous feline’s signature stripes and grin.

The makeup line continues the theme with three specially designed sets, including an Eyeshadow Palette with eight playful shades inspired by story characters, pink gloss with subtle sparkle, designed to give lips a plump, playful finish, and a White Rabbit Die-Cut Pouch – Perfect for carrying your palette and lip gloss.

The collection will be released on Thursday, November 6th with advance reservations starting online at 10:00 am on Thursday, October 30th.

Misty Jet L-05 <Mist type lotion> ¥5,500

Cheshire Cat design knit pullover
¥16,500

Cheshire Cat face design die-cut pouch
¥6,600

Cheshire Cat Body Design 2-Way Tote Bag
¥17,600

Mary Quant Cosmetics

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