This week Disney unveiled its new Shanghai Disney Store, which features a high-tech design, as well as a new line of designer bags and other exclusive merchandise.

The store is the second in China and is located at the HKRI Taikoo Hui Mall, one of the city’s most popular shopping and entertainment areas.

As part of the opening celebrations, the store launched its new M28 Mickey Collection; a line of China-exclusive high-end fashion bags. The bag designs feature a black colour theme paired with Mickey’s iconic white gloves. The launch marks the next step in Disney’s strategy to produce high-end fashion products for the growing Chinese market.

M28 Mickey Collection © Disney

The high-tech interior of the new store includes modern decorations along with the Disney characters we all love and expect in a Disney Store layout. A large LED screen at the entrance will provide shoppers with interactive experiences featuring characters from Disney, Pixar, Marvel and Star Wars.

To celebrate the grand opening, the store will also include an exclusive Golden Metallic Mickey Wall with 888 limited-edition metallic Mickey plush key chains hung from ceiling to floor. The keychains are available for purchase and can be pre-ordered at the store.

#ShanghaiDisneyland #disneystore #newstorecelebration Mickey made his first appearance on the first day of second Disneystore in Shanghai pic.twitter.com/9PnfNOw4kX

— DONGDONG (@gourmetdyy) September 1, 2017

#ShanghaiDisneyland #disneystore these are the Mickey in new disney store i want to buy home but they are not for sale????? pic.twitter.com/IHEItTYM8m

— DONGDONG (@gourmetdyy) September 4, 2017

#ShanghaiDisneyland #disneystore Finally found key traditional details in the new Disney store—the glimmer floor with famous charactors！ pic.twitter.com/I8Pa2JqDpA

— DONGDONG (@gourmetdyy) September 4, 2017

#ShanghaiDisneyland #disneystore so many Mickey heads and hand in a kaleidoscope!!! pic.twitter.com/1WgsYeETke

— DONGDONG (@gourmetdyy) September 4, 2017

#ShanghaiDisneyland #disneystore #newstorecelebration line up for the limited Mickey with numbers. LUCKY !! GOT MY FAVORTED NUMBER~ pic.twitter.com/U2JEsbGSV8

— DONGDONG (@gourmetdyy) September 1, 2017

#ShanghaiDisneyland #disneystore Three Disney Stores outside SHDR so far. they come with elevator,clock tower & terminal gate in HQ airport pic.twitter.com/iIMRxHAJFV

— DONGDONG (@gourmetdyy) September 1, 2017

Disney will hope the new venture matches the success of its Shanghai Lujiazui Flagship Store, which opened in 2016 and has become a must visit for many shoppers from across China and beyond.

Information and M28 Mickey Collection image from Disney Store PR release. Feature image courtesy of @gourmetdyy.

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