The Oriental Land Company is reporting increased profits thanks to seasonal events and new attractions bringing more guests to the parks.

The Oriental Land Company, who own and run Tokyo Disney Resort, is reporting operating profits of ¥25 billion ($224 million USD) for the April-June quarter, a 10% rise compared to the same period in 2016.

Overall sales income between April and June was ¥110 billion ($1 billion USD), a 2.7% increase on last year. The increase is mostly down to increased attendance for the Easter and Tanabata Days celebrations, including the new Usatama on the Run parade at Disneyland, as well as the opening of Nemo & Friends Searider.

Interestingly, while ticket revenues grew 5.2%, merchandise sales fell by 0.3%, the Oriental Land Company release attributes this slight decrease to the end of DisneySea’s 15th Anniversary celebrations and the phasing out of its merchandise.

Although profits exceeded expectations in the spring, the Oriental Land Company remains cautious about its forecast for the 2017/2018 financial year. The company still predicts a 1.8% fall in sales to ¥469.3 billion ($4.25 billion USD), a 2% decrease, and operating profits down 11.3% to ¥100.2 billion ($900 million USD).

However, it’s possible the resort will continue to perform above expectations as the popular Disney Pirates Summer and Natsu Matsuri summer events, as well as the new additions to “Tokyo Disneyland Electrical Parade Dreamlights”, occurred during the second quarter and any sales boost is yet to be reported.

In the long-run, it’s good to see new attractions and entertainment having a positive effect on attendance, as the park has lots more planned for the coming years. Next year the resort celebrates its 35th Anniversary and will introduce a new parade, then in 2019, the Fantasyland expansion opens at Disneyland, while Soarin’ comes to DisneySea.

Information from the Oriental Land Company website and Nikkei Asain Review.

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