PUROHALLOWEEN 2025 at Sanrio Puroland

Sanrio Puroland is getting ready to cast a spell over visitors this autumn with PUROHALLOWEEN 2025, running from September 5 to November 4, 2025. This year’s event transforms the kawaii indoor theme park into a magical world of wizards, complete with illusion shows, projection mapping, themed greetings, limited-edition food, and exclusive merchandise.

On weekends and holidays, Puroland will host the brand-new illusion show “Let’s Magical Kevis! Halloween Magic and Mysterious Flowers” at the Tree of Wisdom Stage. The performance stars Hello Kitty alongside Japan’s top professional magician Youri and assistant Sumika.

If you’re visiting on a weekday, you’ll find a different offering on the same stage. The PUROHALLOWEEN Photo Session features two Sanrio characters each day, dressed in wizard costumes. Hello Kitty, Dear Daniel, Cinnamoroll, Kuromi, My Melody, Pompompurin, and more will rotate throughout the season.

Lady Kitty House will be reimagined for Halloween with décor and a projection mapping show at Pianola Hall. The performance includes voice appearances from members of the idol group Cho Tokimeki♡Sendenbu, who will also headline a special collaboration concert, Tokimeki Majokko Halloween♡Live♪, on November 2 at Fairyland Theatre.

Guests can also book a PUROHALLOWEEN Special Greeting to meet Sanrio characters in limited-edition wizard outfits. Reservations are required, and participants will receive a special sticker set as a keepsake. Please note this is an upcharge event – an additional fee applies.

For those looking to capture their visit to Puroland during the Halloween season, a wizard-themed photo spot on the third floor offers the perfect backdrop, complete with magical effects.

No seasonal event at Puroland is complete without Instagrammable themed food. Highlights include Hello Kitty’s Witch Curry, Pom Pom Purin’s Sweet Potato & Wasanbon Mont Blanc, My Sweet Piano’s Pink Calpis Soda, and Kuromi’s Chocolate & Cocoa Magic Crepe.

Limited-edition merchandise featuring characters dressed in wizard costumes will be available, including headbands, stuffed toy purses, miniature charms featuring characters dressed in wizard-inspired costumes and tinned icing cookies that are perfect for gift-giving.

Event Details

• Dates: September 5 – November 4, 2025
• Illusion Show: Weekends and holidays (plus Oct 31 & Nov 4, no show Nov 2)
• Photo Sessions: Weekdays only (except Oct 31 & Nov 4)
• Location: Sanrio Puroland, Tama City, Tokyo
• Official Event Page

© 2025 SANRIO CO., LTD. TOKYO, JAPAN