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Sanrio Puroland’s PUROSPRING PARTY Brings Esther Bunny Collab and New Easter Parade

Spring is hopping into Sanrio Puroland with an all-new seasonal celebration. From March 19 to June 2, PUROSPRING PARTY will transform the indoor park into a pastel wonderland filled with fluffy flowers, rabbit costumes and plenty of pop energy. The limited-time event includes a brand-new parade, special greetings, themed food and exclusive merchandise.

A Brand-New Parade: Happy Pupe Popping Festival

The highlight is the new 20-minute parade, Happy Pupe Popping Festival, taking place in Puro Village. Hello Kitty, My Melody, Kuromi, Cinnamoroll, My Sweet Piano and Wish Me Mel appear in brand-new French girly outfits with soft pastel colours and rabbit motifs. Expect big jumps, energetic choreography and, for the first time at Puroland, dynamic acrobatics including somersaults.

Esther Bunny Makes Her Puroland Debut

In a first for the park, popular Korean character Esther Bunny joins the celebration. The collaboration includes exclusive merchandise, collaborative food items and decorative displays appear throughout the park, adding even more opportunities to take memorable photos during your visit.

Special Greetings and Photo Spots

A limited-time Special Greeting will be available for an additional fee with advance reservations required. Guests can meet characters in soft floral spring outfits and receive an original six-piece postcard set.

There’s also a welcome greeting shortly after park opening at the Tree of Wisdom Stage. Additionally, over on the third floor entrance, a French girly-inspired photo spot bursts with pastel florals. It’s designed for those classic jump shots, so prepare your best rabbit pose.

Spring-Themed Food

The limited-time menu fully commits to the colourful spring theme, with colourful, photo-ready character-inspired plates, sweets and drinks that are almost too cute to eat. Highlights include the Spring Special♡ Meal Waffle Box with an original card, My Melody Ham Cutlet Pink Curry, Hello Kitty Carrot Orange Cake and My Sweet Piano Strawberry Brownie and Pink Mochi Berry Crepe.

Exclusive Merchandise

Exclusive event merchandise includes mascots in new rabbit costumes, acrylic key chains, matching headbands, balloons and a lunch tote bag. If you’re planning outfit coordination for photos, the headbands are the easy win.

PUROSPRING PARTY runs from March 19 to June 2 at Sanrio Puroland. If you love pastel overload, rabbit motifs and limited character collabs, this is your spring fix.

Sanrio Puroland

© 2026 SANRIO CO., LTD. TOKYO, JAPAN Copyright Sanrio Co., Ltd.

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