Shanghai Disney Resort is turning ten, and the celebration is shaping up to be its biggest yet. The resort kicked off its year-long 10th Birthday Celebration, With You, It’s Magic+. on 20 March 2026. The festivities will roll out across Shanghai Disneyland, Disneytown and resort hotels, with new entertainment, exclusive merchandise, themed food and immersive experiences throughout the year.
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Birthday Festivities
From the moment guests enter the park, the 10th anniversary presence will be impossible to miss. A new Mickey floral display featuring the anniversary logo and birthday hat will greet guests, while celebratory star motifs and hidden anniversary details appear throughout the park and resort hotels.
Mickey and Friends, along with Duffy and Friends, will debut exclusive anniversary costumes. Cast members will also wear commemorative name tags featuring the 10th Birthday Celebration logo and two shooting stars surrounded by a whimsical swirl of pixie dust.
Entertainment
The headline addition is a brand-new stage production, The Heart of Magic, debuting at the Enchanted Storybook Castle. Created specifically for the 10th anniversary, the show features an enhanced castle stage complete with three new satellite stages and connecting bridges.
The story follows Mickey and Friends as they set out to restore the “Heart of Magic”, joined by characters from Walt Disney Animation Studios and Pixar films. Guests can expect appearances from favourites including Cinderella, Winnie the Pooh, Tangled, Mulan, Hercules, Frozen, Toy Story, and Coco.
The anniversary magic continues with updates to Mickey’s Storybook Express. The fun starts with the new FriendSHIP! The Duffy and Friends’ Special Pre-Parade, featuring a sparkling golden ship float carrying all seven Duffy and Friends in brand-new celebratory 10th anniversary outfits.
A brand-new Zootopia parade unit is also joining the line-up. Inspired by superstar Gazelle’s concert bus, the float features Judy Hopps and Nick Wilde, with appearances from Officer Clawhauser, Gary De’Snake, Mayor Brian Winddancer and the Mr. Big family. Expect big beats and lively performances of “Try Everything” and the new track “Zoo” from Zootopia 2.
The park’s nighttime spectacular Illuminate! A Nighttime Celebration will also receive a special anniversary finale titled “Magic Together: A Special 10th Birthday Celebration”. The updated version will feature Mickey in a new 10th Birthday magician ensemble, along with enhanced projections, fountains, lasers and fireworks extending into the Gardens of Imagination.
Festive Food and Drink
On the food front, the resort is introducing Magic Wish Noodles, inspired by traditional Chinese birthday customs. There will also be rotating menu of dishes highlighting regional Chinese flavours, and the return of fan-favourite snacks under the Magical Treat Returns program, offering guests the chance to revisit popular treats from the past decade.
Guests can also look forward to collectible 10th anniversary dining souvenirs including popcorn buckets and commemorative cups inspired by the FriendSHIP! The Duffy and Friends’ Special Pre-Parade float.
Merchandise
Merchandise wise, this is the largest dedicated collection in the resort’s history. Guests can look forward to adorable plush toys and keychains alongside park-exclusive apparel, accessories and collectibles featuring Mickey Mouse, Duffy and Friends and the Enchanted Storybook Castle.
The park will also roll out new interactive elements, including an interactive Magic Wand will allow guests to “summon and collect” magic inside the park, in addition to a Magic Passport, and the new “My Magic Star” feature on the Shanghai Disney Resort app allowing guests to create a personalised magical star, draw daily cards, unlock incentives and collect digital memories.
The resort is also releasing special 10th Birthday Celebration park tickets featuring 30 Disney characters in a collectible puzzle series format. Each ticket includes part of an iconic Shanghai Disneyland landmark, designed to be photographed with its real-world counterpart.
Ticket Bundles and Hotel Perks
New anniversary ticket bundles will include reserved viewing areas for headline shows and exclusive 10th Birthday guidebooks. Disneytown will host seasonal surprises and springtime activities, while the resort hotels will offer in-room birthday touches and a hidden “10” scavenger hunt experience.
All images © Disney
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